Start With Who
Why understanding yourself matters more than understanding your pension
Most retirement planning starts with numbers.
How much have you saved? What’s your pension worth? When can you afford to stop working?
Those questions matter, but they’re the wrong starting point.
Because if you start with the money, you’ll build a technically perfect financial plan for a life you don’t actually want to live.
The right question, the one that should come first, is simpler and infinitely harder:
Who are you?
Not who were you at work. Not your job title. Who are you as a human being? What matters to you? What brings you joy? What do you value? What kind of person do you want to be?
Most people approaching retirement have spent so long being busy, being needed, being productive, that they’ve never stopped to ask. They know their job inside out. But ask them who they are beyond all that? Ask them what they actually want from the next 30 years?
Silence.
You can’t plan a meaningful retirement until you understand who you are, who you’ve been, and who you want to become.
The Three Questions That Matter
Before you model your pension drawdown or optimise your tax strategy, you need to answer three questions:
Who were you? What shaped you? What experiences, relationships, values, and choices made you the person sitting here today?
Who are you now? Right here, in this moment, stripped of all the roles and obligations, what’s actually true about you?
Who do you want to be? In this next chapter, when so much falls away, who do you want to become?
These aren’t abstract, they’re practical, because the answers determine everything about how you’ll spend your time, your energy, your money, and your remaining years.
Who You Were
You’re not a blank slate at 60 or 65. You’re the sum of six decades of experiences, relationships, choices, losses, victories, and lessons.
You’ve been shaped by your work, yes, but also by your family, where you grew up, the relationships that mattered and the ones that ended, the risks you took and the ones you didn’t, what you learned to value and what you dismissed.
You need to understand your past, not to live in it, but to mine it for clues about who you are and what you need.
The Roles You’ve Played
Worker, partner, parent, child, friend, sibling, caregiver, mentor.
Some are ending. Your kids are grown. Your parents may be gone. Your working identity is dissolving. But other roles are deepening… grandparent, mentor, the person with time and freedom.
Here are some questions for you:
Which roles have you loved?
Which have you resented?
Which are you ready to release?
The Experiences That Shaped You
Maybe you grew up with financial insecurity, and that’s why you’re cautious with money. Maybe you watched a parent work themselves to exhaustion. Maybe a health scare reminded you life is short. Maybe you’ve always been the responsible one, and you’re exhausted.
Your past isn’t just history, it’s programming. The operating system running in the background, influencing every decision.
Here are some questions for you:
What experiences shaped you?
What fears or assumptions are you carrying forward that might not serve you anymore?
The Things You Sacrificed
For 40 years, you’ve been saying no. No to long holidays. No to living where you wanted. No to hobbies. No to deeper friendships. No to your health. No to spontaneity.
Some sacrifices were worth it. But some weren’t choices, they were just the default.
Question: What did you sacrifice that you want back?
The Values You Developed
Do you value security or adventure? Independence or connection? Achievement or contentment? Control or spontaneity? Duty or freedom?
You probably value several. But when they conflict, and in retirement, they will, which wins?
Last question:
What do your choices reveal about what you actually value?
Who You Are Now
Right now, you’re in transition. The old version, defined by work, by raising kids, by obligations, is fading. The new version hasn’t formed yet.
You’re in the in-between, and the in-between is very uncomfortable.
The Identity Void
When work ends, you lose structure, purpose, validation, social connection, and identity.
But it’s not just work. Your body is changing. Your relationships are changing. Your sense of time is changing; someday is here. Your sense of self is changing; you’re not young, not middle-aged, but not “old” either.
The Questions of Now
What do I actually enjoy? Not what sounds good, but what genuinely brings you pleasure and aliveness?
What drains me? What obligations are you carrying out of guilt or habit?
What am I afraid of? Not running out of money, the deeper fears. Becoming irrelevant. Being forgotten. Wasting your years. Being a burden.
What do I need? Solitude or connection? Challenge or rest? Adventure or stability?
What’s true about me that I’ve been ignoring? Maybe you’ve always been an introvert performing extroversion. Maybe you’ve carried everyone else’s needs and ignored your own.
What would I do if no one was watching? Zero pressure, zero expectations, what would you do?
Who You Want to Be
Who do you want to become?
You have 20, 25, maybe 30 years ahead. Long enough to become someone entirely new. But it won’t happen by accident.
Beyond Work: The Whole Person
The question isn’t “what will I do instead of work?” It’s: What kind of person do I want to be?
As a partner: More togetherness or more space? Deeper intimacy or comfortable companionship?
As a parent/grandparent: Hands-on and always available? Occasional quality time? Wise advisor when needed?
As a friend: Big social circle or few deep connections?
As a body: Push your limits while you can? Prioritise health? Finally accept it as it is?
As a contributor: How do you want to matter? Through family, community, causes, creating? Or ready to stop contributing and just enjoy?
As a creative being: Do you want to make things? Not for productivity, for joy?
As an experiencer: What do you want to see, do, feel, explore? What will you regret not experiencing?
The Five-Year Vision
It’s five years from now. You’re thriving. You wake up genuinely happy. Your days feel rich. You’re proud of who you’ve become.
Now describe that person. Specifically.
What does your day look like? Who are the people in your life? What are you learning? Creating? What adventures have you had? What have you let go of?
This isn’t fantasy. This is design. You’re not predicting, you’re deciding.
What This Actually Looks Like
Margaret, 63, recently retired teacher
Who she was: Spent 40 years teaching. Patient, creative, nurturing. Sacrificed travel and creative pursuits. Always put everyone else first.
Who she is now: Relieved but untethered. Filling days with babysitting. Resentful but can’t say no. Exhausted again. Actual desires: paint, travel, time alone. Actual fear: if she stops being useful, no one will value her.
Who she wants to be: A grandmother who’s present but not on-call. Someone who prioritises her own creativity. A traveller. Someone who’s learned to say no without guilt.
The bridge: Two days a week for grandkids, not five. Books a painting retreat. Joins a weekly art class. Starts saying, “Let me check my calendar.” Schedules rest days without guilt.
A year later, she’s becoming someone new. Still nurturing, still connected… but on her terms.
The Questions That Guide You
Looking back:
What roles have defined your life?
What experiences shaped you?
What did you sacrifice that you want back?
What values have your choices revealed?
Looking at now:
What do you actually enjoy?
What drains you?
What are you afraid of?
What do you need to feel like yourself?
Looking forward:
Five years from now, thriving, what does that look like?
What kind of partner/parent/friend do you want to be?
What will you regret not doing or experiencing?
Why This Comes Before Everything Else
If you don’t know who you are and who you want to be, you’ll plan for the wrong life.
You’ll save every penny but not know what for. You’ll spend recklessly trying to fill an identity void. You’ll say yes to everything because you don’t know what you want. You’ll drift, wondering why retirement doesn’t feel right.
But when you start with who, when you understand yourself, your past, your present, your future self, everything else gets easier.
The financial planning becomes clearer. The time planning becomes obvious. The decisions get simpler.
You’re not just making the numbers work. You’re building a life that fits the person you actually are.
The Permission You Need
You have permission to become someone new.
You don’t have to be the person you were. You don’t have to carry forward every role, every obligation, every version of yourself shaped by necessity.
You can let go of the caretaker role. The responsible one. The person who always says yes. The people pleaser.
You can reclaim the parts you buried. The creative. The adventurer. The introvert. The person who needs rest. The person who’s done striving.
Retirement is your chance to become who you were always supposed to be.
Start With Who, Then Everything Else
This week: Reflect on who you were. What shaped you? What roles have you played? What did you sacrifice?
This month: Sit with who you are now. What’s actually true? What do you enjoy? What drains you?
This year: Design who you want to be. Five years from now, thriving, what does that look like?
Then start building!
You don’t need it all figured out, you just need to start.
Because the best retirement plan in the world is worthless if it’s funding a life you don’t actually want to live.
Start with who… everything else follows!




I find this so interesting. I’m 4 years into retirement, experienced a full blown existential crises last year, and am now actively pursuing the life I actually want. I wonder if I’d read your article at the point of retirement if I could have skipped the whole crisis part. I suspect I’m more of a learn by doing (and failing) kind of person. But boy have I learned.
Great article, Dan, and I couldn't agree more...
In fact, I wrote about a similar idea just a few months back: https://blog.wealthcareforwomen.com/p/know-thyself-then-plan-thyself
The aspect of giving yourself permission is super important, too, I believe